Employer branding, digital media, mass media communications, diversity outreach, recruitment and human capital communications. Proven results in business development for media sales, software as a service, as well as professional services for public-sector advertising and integrated marketing communications.
Bringing over 25 years of marketing communications, publishing and advertising expertise to the public and commercial sectors. Strong track record of success related to digital outreach and engagement, human capital communications, diversity outreach and business development initiatives. Bring strong relationships from a robust professional network in the corporate and public sectors combined with a background in recruitment communications, marketing, and digital media.
Business Development for a WOSB concern MarCom Group has been providing Marketing Communications, B2G, Public Sector Recruitment Marketing. Diversity Outreach & Digital Transformation to Fortune 500 & Federal Agencies for 25 years.
New business development for Monster Government Solutions selling to Federal civilian sector working with advertising agencies and systems integrators as well as direct to the government that included organizations such as:
• U.S. Dept. of Homeland Security, U.S. Customs & Immigration Services:
E-Verify Program to build program awareness of job seeker and employer rights.
• U.S. Dept. of Justice, Federal Bureau of Investigation: Special Agent
recruitment.
• U.S. Office of Management & Budget, Executive Office of the President:
Office of the Chief Information Officers Council. Tasked to scope a solution and business case for a government-wide cyber career fair.
• George Mason University: Learning Solutions division, currently serving as a Member of the Senior Advisory Council for the first ever Federal Chief Learning Officers Certification Program.
Developed a Federal HR Thought Leadership Roundtable with multiple agencies to share best practices, challenges, and opportunities. Provided prospects with digital audits, review of careers website and ATS platform analytics. Consulted on media planning, performance analytics from campaigns, labor market supply and demand research, ad serving technology trends, all while driving account growth and achieving benchmarks for campaign optimization and customer satisfaction
Assigned to support the spin-off of Hodes from findly, the professional services arm of a talent acquisition suite SaaS provider. Working directly with the senior thought and business leadership to launch an Omni-Channel Recruitment Marketing Platform I reported directly to the SVP of Global Sales Operations at Hodes.
Ran capture to bring in the largest non-profit healthcare provider in the State of Texas, as well as forged AOR relationship with a regional healthcare provider in Florida generating $300,000 in annual recurring revenue first quarter.
Responsibilities included SFDC CRM, developed collateral materials, prepared event marketing plans, solicit RFPs, and prepare responses and presentations tasked on winning new net logo and MRR for professional services related to corporate recruitment communications initiatives.
Focused on the communications needs of federal agencies and contractors, TMP Government is the metro Washington, DC presence for TMP Worldwide. As the world’s largest recruitment advertising agency positioned the firm as the leading authority on digital solutions for talent acquisition
and employee engagement.
As VP Business Development was primarily responsible
for generating one million in revenue annually while attracting and onboarding major players in the federal marketplace. This task involved developing multidisciplinary teams and coalitions with complementary firms, networking
across all organizational levels, creating a robust social networking capacity and maintaining domain expertise on all matters pertinent to federal hiring.
Consistently met or exceeded revenue goals, managed marketing activities, ran capture for RFP responses, conceptualized solution sets for client pitches, wrote and edited proposals, conducted demos and presentations,
managed events and inbound marketing for lead generation.
As National Sales Director for recruitment advertising with the nation’s largest weekly business newspaper publisher, sold to commercial and public sector. Delivering online recruitment services, sourcing software and digital advertising campaigns across bizjournals.com / bizjournalsHire.com and bizwomen.com. Provided agency relations, direct to client and channel sales development. Managed CRM Platform to include training, deployment, and administration via Salesforce.com. Created media kits, metrics and campaign results reports, as well as presentation materials, and negotiated and closed contracts. Negotiated strategic partnerships with third party aggregators and vendors to sustain the organization in early stages.
Founded in 1999 WorkplaceDiversity.com provides diverse talent across a broad spectrum for leading employers, government agencies and associations. As National Sales Director worked to grow market share for this niche job board start up. Established strong strategic partnerships with industry groups, academia, associations and nonprofits as well as vendors to build repeatable and sustained growth from clients and new channel sales selling sponsorships to posting packages for this national online diversity recruitment service.
Implemented a CRM initiative across the organization using SalesForce.com and was sales leader consistently every year. Specialized in lead generation and closing sales, also created sales collateral and responses to requests for proposals, media kits, and conducted virtual and in-person presentations for national accounts. Utilizing the Adicio platform provided sales leadership, operations and customer service support for company, clients and partners alike.
Recognized by the Office of the President for the University of California System as being able to pull together the first enterprise-wide UC System Human Resources solution for digital outreach and diversity recruitment under the University of California Diversity Outreach Consortium that included all labs, universities and medical centers across the State of California including Sandia National Labs in New Mexico.
Hired as an Account Executive for Government doubled annual sales in territory and accounted for 25% of all new business in year one. In second year was given additional vertical territories in High-Tech, Delivery and Financial Services. Increased year-over-year sales in this division for Government accounts by 967%, High-tech accounts by 227%, and Delivery Services exceeded revenues for the prior three-year period combined. Secured media schedules in print, online, events generating over a million dollars in sales.
Lead sales efforts for new product launches as part of a multi-disciplinary team to invigorate Hispanic Executive Search Services unit called HispaData. Rebranded the business unit and launched award-winning website HireDiversity.com.
Expanding outreach to include Veterans, the differently abled, GLBG community, with new branding and association marketing supported by circulation partnerships. The branding in place resonated with companies seeking an efficient multicultural niche job board to drive results.
Maintained contact management program and government relations. We re-purposed research and content features from the monthly magazine such as the “Hispanic Business 500 ™ and the Hispanic Business Magazine’s 100 Most Influential Hispanics™ which gave us exposure into government and mainstream media. Sales generated enabled our team to create these new products in both print and online. Published five annual print issues and website extension entitled HB Federal Resource Guide that focused on making greater connections for our loyal readers in the Hispanic community. The strategy had to cut across digital and print for OSDBU procurement, HEPMs for recruitment and CDBG’s for community development.
Lead the team in securing a GSA Schedule contract for the Publisher while expanding portfolio across government, consumer based ads, corporate supplier diversity, diversity recruitment advertising online and for events selling across four unique brands under Hispanic Business Inc.
Sold print and display advertising for government purchasing directory publisher, duties and responsibilities included recruitment and training of ad sales staff. Titles sold were Federal Buyers Guide, GSA Purchasing Guide, State & County Government Purchasing Directory, and Government Contractors Source Book. Opened new markets and developed new client base with launch of The Government Travel Directory. Sales and direct marketing to c-suite level executives with companies from Fortune 500 defense contractors to the small business concern.
Liberal Studies: Social Psychology, Film Studies and English with a Minor in Mass Media Communications.
Internships:
California Campaign 88
United Nations Association
Public Access Channel 17
UCSB Alumni Association
Polis Public Relations
Gabrielle Advertising Agency
John Bersentes brings together wide ranging knowledge in diversity, federal workforce issues, e-government, hiring technologies, social networking and training. He has also had a special focus on the integration of transitioning military and veterans into the civilian government workforce.
Ellis Pines, VP of Branding TMP Government
John was extremely good at identifying opportunities and tirelessly focusing on building strong relationships with customers by acting on their behalf to solve problems. He has strong instincts on developing partnerships with other channel partners to meet end-user requirements.
Mark Havard, SVP TMP Government
John is a consummate professional and his passion for addressing human capital management issues through innovation has come through on every project that I have participated with John. His attention to detail and dogged ability to leave no stone unturned and ask the "what if" questions contribute largely to his success in the business development field"
Mark Prins, VP Military TMP Worldwide
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